In the context of setting corporate objectives, which of the following past factors of key competitors is not a consideration?
a. profit c. peer suppliers
b. sales d. market share
Question 2In the context of setting corporate objectives, which of the following forecasted factors is important?
a. profit c. consumer awareness
b. sales d. market share
Question 3In the context of setting corporate objectives, industry average in relation to which of the following is valid?
a. profit c. sales
b. sales d. All of the above
Question 4How many factors were identified as factors in setting corporate-level objectives?
a. 2 c. 6
b. 4 d. 12
Question 5After determining the norms of the objective measure, the manager does which of the following?
a. sets the desired level c. chooses the benchmarks
b. selects the most meaningful image d. None of the above.
Question 6Estee Lauder signed a multiyear contract with Gwyneth Paltrow in efforts to advance which of the following objectives?
a. increase sales c. increase brand awareness
b. increase profit d. None of the above.
Question 7Measures of sales, market share, profit, and cash must be accepted by which of the following professions?
a. financial c. marketing
b. accounting d. None of the above.
Question 8In order to set objectives quantitatively and concretely, the manager has to work with _____ and _____ measures of sales, market share, profit, and cash flow.
a. effective; valid c. reliable; valid
b. effective; reliable d. reliable; common De
Question 9In order to set objectives quantitatively and concretely, the manager has to work with reliable and valid measures of which of the following?
a. sales c. profit
b. market share d. All of the above.
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