Which step of the Moore and Thorson IMC model requires using the message to reinforce the consumers' satisfaction?
a. segmenting the market c. identifying the market
b. allocating resources d. identifying the message and communication vehicles
Question 2The phenomenon when buyers become uncertain about the state of their nation's economy, leading to a sharp reduction in demand for both consumer and industrial goods is known as _____.
a. the chill effect
b. functional lubrication
c. domestication
d. expropriation
Question 3Over the past five years, home values have been decreasing. This is an example of a(n) _____.
a. symptom
b. ambiguous situation
c. descriptive hypothesis
d. causal inference
Question 4Syndicated data sources
a. are low-cost sources of secondary data
b. provide primary data for subscription clients
c. include government publications, trade association data, books, and periodicals
d. provide standardized data to an array of clients
Question 5Questions that suggest or imply a certain answer are called ______ questions.
Fill in the blank(s) with correct word
Question 6Awareness, acceptance, preference, search, purchase, usage, and satisfaction concern which step of the Moore and Thorson IMC model?
a. identifying the market c. identifying the messages and communication vehicles
b. segmenting the market base d. allocating resources
Question 7Which of the following is true about the legal procedures preferred by businesses?
a. Businesses who opt for conciliation fear discrimination in foreign countries and therefore avoid it.
b. Arbitration often involves extensive delays and is very costly, and hence is not preferred by businesses.
c. Litigation results in much quicker decisions than arbitration, and hence is preferred by businesses.
d. Arbitration results in much quicker decisions, and hence is more preferred by businesses.
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