Product usage studies describe the proportion of total sales received by both a company and its competitors, in terms of units, volume, and total dollar sales.
Indicate whether the statement is true or false
Question 2Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____.
a. totally exhaustive
b. postively balanced
c. mutually exclusive
d. loaded
Question 3IMC can be defined in terms of which two distinct chacteristics?
a. campaign continuity; strategic communications c. campaign continuity; strategic orientation
b. campaign unity; strategic communications d. campaign unity; strategic orientation
Question 4What is the Physical Quality of Life Index (PQLI)? What are its three components?
Question 5What is the LAST step in the application of the scientific method?
a. assessment of relevant existing knowledge of a phenomenon
b. proposal of an explanation of the phenomenon and statement of new problems raised by the research
c. design of research to test the hypothesis
d. acquisition of meaningful empirical data
Question 6Descriptive studies are often used to determine buyer perceptions of product characteristics and audience profiles for media, such as television and magazines.
Indicate whether the statement is true or false
Question 7What type of question is the following?
Which of the following services of the United Missouri Bank, besides your personal checking account, do you currently use? (check all that apply)
______ Savings account
______ Car loan
______ Home mortgage loan
a. pivot question
b. filter question
c. checklist question
d. counterbalancing question
Question 8Simply inferring that marketing communications campaigns must have been integrated because it archived its marketing goals is considered to be which of the following?
a. An accurate statement c. A truism
b. A tautology d. A generally applicable concept
Question 9The act of international marketers seeking ways to influence the regulatory environment in which they have to operate in is known as _____.
a. lobbying
b. integrating
c. reorganizing
d. restructuring
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