For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria ...

Answer to #1

F
For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of relevance and accuracy.

Answer to #2

T

Answer to #3

F
A theory is testable.

Answer to #4

D
It was the acceptance of the marketing concept after World War II that spurred the dramatic growth of marketing research activity.

Answer to #5

A forced-choice rating scale is a fixed-alternative scale that requires respondents to choose one of the fixed alternatives. The argument for forced choice is that people really do have attitudes, even if they are unfamiliar with them and should be required to answer the question. However, the use of forced-choice questions is associated with higher incidence of no answer..

Answer to #6

F

Answer to #7

Data and information can be delivered to consumers or other end users via either pull technology or push technology. Conventionally, pull technology refers to consumers requesting information from a Web page and the browser then determines a response. Thus, the consumer is essentially asking for the data. In this case, it is said to be pulled through the channel. The opposite of pull is push. Push technology sends data to a user's computer without a request being made. In other words, software is used to guess what information might be interesting to consumers based on the patterns of previous responses. Push technology allows personalized information to be delivered to consumers without the need for them to even be physically at their Internet device.

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