An important characteristic of the millennium generation that retailers need to remember is:
a. they have an annual spending power of nearly 500 billion.
b. they were born between 1965 and 1977 and thus are called the Children of the '80s.
c. they number less than 50 million.
d. they tend to be more traditional and have a conservative lifestyle.
e. they are a relatively homogeneous group.
Question 2The retailer needs to understand the potential legal and ethical constraints within each country in which it does business.
Indicate whether the statement is true or false
Question 3Web site traffic patterns can help Internet marketers find the right audience because online traffic patterns are relatively stable.
Indicate whether the statement is true or false
Question 4For leader pricing to be effective, which of the following guidelines should be followed?
a. Not many customers should actually want to buy the leader item.
b. The leader item must have had a very high markup before being discounted.
c. The leader item must have narrow appeal within the retailer's target market.
d. The leader item must be an item frequently purchased by the consumer.
e. It should never be sold below cost.
Question 5_____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.
a. Fixture
b. Directional
c. Point-of-sale
d. Price/info
e. Category
Question 6Identify the correct statement about echo boomers..
a. They tend to rely on others for their success.
b. They want a family and home but place a higher priority on their professional career.
c. This age group is a declining percentage of the population.
d. Their behavior is the result of their growing up during the years leading up to and following the end of the Cold War.
e. They were the first to grow up with the Internet in its developed form.
Question 7Which of the following is NOT an ethical dilemma that a retailer faces when buying merchandise?
a. The manufacturer's country of origin
b. Whether to accept a slotting fee
c. The issue of product quality
d. The source of the merchandise
e. Whether to use or accept a bribe
Question 8The decision to use a male voice instead of a female voice for narration of an online survey can lead to measurement errors.
Indicate whether the statement is true or false
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