A _____ agreement exists when the supplier offers the retailer the exclusive distribution of a merchandise line or product, and in return the retailer agrees not to handle competing brands.
a. one-way exclusive
b. two-way exclusive
c. three-way exclusive
d. tying
e. full-line
Question 2In the hierarchical structure for tracking media entities, which of the following is the top classification?
a. media titles
b. channels
c. properties
d. groups
Question 3An example of a _____ pricing policy is when movie theaters give discounts to special groups, such as seniors.
a. customary
b. variable
c. leader
d. specified
e. flexible
Question 4Which of the following is NOT a characteristic of an effective visual merchandising display?
a. It is not typically associated with a shopable fixture.
b. It is usually located in a focal point or feature area of the store.
c. It is most widely used by discounters and other low-price retailers.
d. It makes use of props in addition to the merchandise.
e. It does not have to include merchandise.
Question 5The easiest way for a retailer to differentiate itself in the eyes of consumers is to:
a. satisfy the customer's needs and wants better than the competition.
b. use a unique name.
c. use market segmentation to break up America's homogeneous markets into more heterogeneous population bases.
d. offer no transaction services.
e. sell below cost.
Question 6As a rule, truly one-way exclusive dealing arrangements between vendors and retailers are:
a. legal.
b. illegal.
c. illegal only if they involve a chain store.
d. legal in every state but Minnesota.
e. illegal if they involve a weak manufacturer.
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