A _____ agreement exists when the supplier offers the retailer the exclusive distribution of a ...

A _____ agreement exists when the supplier offers the retailer the exclusive distribution of a merchandise line or product, and in return the retailer agrees not to handle competing brands.
 a. one-way exclusive
  b. two-way exclusive
  c. three-way exclusive
  d. tying
  e. full-line

Question 2

In the hierarchical structure for tracking media entities, which of the following is the top classification?
 a. media titles
  b. channels
  c. properties
  d. groups

Question 3

An example of a _____ pricing policy is when movie theaters give discounts to special groups, such as seniors.
 a. customary
  b. variable
  c. leader
  d. specified
  e. flexible

Question 4

Which of the following is NOT a characteristic of an effective visual merchandising display?
 a. It is not typically associated with a shopable fixture.
  b. It is usually located in a focal point or feature area of the store.
  c. It is most widely used by discounters and other low-price retailers.
  d. It makes use of props in addition to the merchandise.
  e. It does not have to include merchandise.

Question 5

The easiest way for a retailer to differentiate itself in the eyes of consumers is to:
 a. satisfy the customer's needs and wants better than the competition.
  b. use a unique name.
  c. use market segmentation to break up America's homogeneous markets into more heterogeneous population bases.
  d. offer no transaction services.
  e. sell below cost.

Question 6

As a rule, truly one-way exclusive dealing arrangements between vendors and retailers are:
 a. legal.
  b. illegal.
  c. illegal only if they involve a chain store.
  d. legal in every state but Minnesota.
  e. illegal if they involve a weak manufacturer.