In 2005, web-based surveys comprised what percentage of the U.S. survey market?
a. 10 percent
b. 30 percent
c. 40 percent
d. 60 percent
Question 2_____ pricing is a policy in which the retailer sets prices for goods and services, with the intent to maintain those prices over an extended period of time.
a. Leader
b. Variable
c. Flexible
d. Customary
e. Status quo
Question 3The psychology of merchandise presentation refers to the fact that:
a. different merchandising methods can strongly influence buying habits.
b. merchandise presentation teaches consumers how to shop effectively.
c. consumers in a store should be led around like mice through a maze.
d. social factors strongly influence shopping behavior.
e. shoppers can be classified according to psychological tests.
Question 4Discuss the components of SWOT analysis used by a retailer. What primary objection would a retailer have for conducting a SWOT analysis?
Question 5Attempts by a manufacturer to limit the geographical area in which a retailer may resell its products are called _____ restrictions.
a. geographical
b. sales
c. territorial
d. tying
e. physical
Question 6Which of the following has not proven to be an automatic benefit of moving surveys online?
a. cost
b. reach
c. accuracy
d. interactivity
Question 7An example of a retailer using customary pricing would be:
a. a local barber shop maintaining the price of a haircut at 9.00.
b. a local hardware store promising to undersell the competition by at least 1 percent.
c. Wal-Mart promising to always have the lowest prices in town.
d. setting a price at 4.99 instead of 5.00.
e. charging different consumers different prices.
Question 8Which two methods of merchandise presentation have the greatest potential to convey low-cost, low-price, and high-volume image?
a. Stacking and shelving
b. Pegging and folding
c. Dumping and shelving
d. Stacking and dumping
e. Hanging and pegging
Question 9Explain the strategic profit model (SPM).
Question 10The Magnuson-Moss Warranty Act only applies to written warranties on:
a. all products.
b. all products costing more than 5.
c. all products costing more than 15.
d. all products costing more than 50.
e. all products costing more than 100.
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