The main channel management issue in product line expansion and contraction strategies is:
a. To balance trading up and trading down strategies.
b. Trying to gain channel member support for reshaped product lines.
c. Getting channel members to participate in product design.
d. Convincing the channel members to accept a smaller product line.
e. Speeding up shipments of the new product line so channel members will be able to sell it faster.
Question 2Haagen Dazs' idea to introduce its Dulce de Leche ice cream in the United states came from which source?
a. Consumers c. Channel members
b. Competition d. Consultants
Question 3Ronth Chemicals, a leading chemical manufacturing factory, has taken efforts to minimize disposing of chemical waste. This effort by the management is a step toward preserving the environment. In this scenario, Ronth Chemicals is trying to change its _____.
A) brand image
B) brand network
C) knowledge structure
D) knowledge model
E) consumer schema
Question 4Which of the following is not a reason for having a multilingual website?
a. To increase sales with high investment.
b. To facilitate a shift away from English Internet users.
c. To use as a cost-effective marketing tool.
d. For access to new customers.
Question 5Perhaps the most important clause of a consulting contract to the consultant is the assurance of payment.
a. True
b. False
Indicate whether the statement is true or false
Question 6A product positioning strategy includes all of the following except:
a. The type of retailer selling the product.
b. The degree of brand equity.
c. The in-store position for the product.
d. The cost to manufacture the product.
e. How the brand is promoted.
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