_____________ occur when publishers want to sell as much of their product as possible through ...

_____________ occur when publishers want to sell as much of their product as possible through Amazon.com and when Amazon.com wants to sell as much merchandise as possible from all sources.
 a. Perceptual differences
  b. Goal incompatibilities
  c. Expectation differences
  d. Communication difficulties
  e. Role incongruities

Question 2

At the ____________________ level, a marketing plan is developed for achieving objectives.
 Fill in the blank(s) with correct word

Question 3

Using beacons, retailers are doing all of this except:
 A) noting a customer's proximity to the store, and perhaps offering promotions.
  B) customers choose their products online, and they are ready in the store for pickup.
  C) customers choose products online, and receive information about where to find them.
  D) customers can check out using their phones upon leaving the store.
  E) as the customer leaves the store, a parking valet brings the customer's car to the door.

Question 4

A FTZ _____ is typically housed in a port or an industrial park and is available to multiple companies.
 a. warehouse
 b. twilight zone
 c. subzone
 d. general-purpose zone
  e. None of the above.

Question 5

Which of the following factors encourage adaptation of a product?
 a. Similar consumer behavior patterns.
  b. Economies of scale in production.
  c. Global competition.
  d. Differing use conditions.

Question 6

In the case of the franchiser Alpha Graphics discussed in the text, the main cause of the conflict with franchisees probably stemmed from:
 a. Communication difficulties.
  b. Goal incompatibilities.
  c. Expectational differences.
  d. Perceptual differences.
  e. Role incongruities.

Question 7

At the _________________________ level, within each country, decisions are made regarding which consumer segments to target, using criteria described in this chapter.
 Fill in the blank(s) with correct word

Question 8

Proponents of the audience first marketing strategy recommend using massive amounts of:
 A) big data.
  B) targeted studies.
  C) focus groups.
  D) audience definitions.
  E) coupons.