An analyst wishing to communicate the results of a study investigating the estimated total consumption of the product by social class should probably use a
a. pie chart.
b. line chart.
c. stratum chart.
d. bar chart.
e. divided bar chart.
Question 2Which statement does not accurately describe a good pie chart?
a. It is particularly effective for depicting relative size or emphasizing static comparisons.
b. No more than six slices should be generated.
c. The division should start at the twelve o'clock position.
d. The sections should be arrayed clockwise in increasing order of magnitude.
e. Exact percentages should be provided for each segment.
Question 3Graphical presentation should be used
a. as often as possible as it is the best method.
b. to interpret results.
c. to vividly present the research findings.
d. only if graphs serve the purpose better than text or tables.
e. All of the above apply to graphical presentations.
Question 4The difference in the two most common forms of oral/verbal reports is the order in which the __________ are presented.
a. purpose of the study and the conclusions
b. specific objectives and the purpose of the study
c. conclusions and the supporting evidence
d. supporting evidence and the specific objectives
e. purpose of the study and the specific objectives
Question 5Which of the following is FALSE about oral/verbal reports?
a. It is generally better to give too much technical detail rather than too little when presenting an oral/verbal report.
b. One popular style of oral/verbal reports is to begin with the conclusions of the report and then discuss the evidence in support of these conclusions.
c. Only 15 to 20 minutes need to be left to answer questions for any oral/verbal report.
d. Graphic presentation of material is the best policy for oral/verbal reports.
e. All of the above are false.
Question 6When preparing an oral/verbal presentation, the first task of the presenter should be to
a. determine who will be in the audience.
b. develop graphical presentation aids.
c. decide on the organization of the presentation.
d. test the sound system where the presentation will take place.
e. write the verbal portion of the presentation.
Question 7Which of the following should NOT be placed in the appendix of the written research report?
a. A copy of the data collection form.
b. Detailed calculations of test statistics.
c. Detailed calculations used to determine sample size.
d. Source tables for summary tables found in the body of the report.
e. The formal statements of the research hypotheses.
Question 8The most technically oriented material in the report will usually be found in the
a. body.
b. introduction.
c. summary.
d. appendix.
e. bibliography.
Quick Reply
