In order to generate interest by introducing a product or idea, which of the following action-oriented guidelines should you follow?
A) Never talk about its benefits directly.
B) Focus on the offer more than the use.
C) Do not describe the product.
D) Sell the pleasure people derive from the use.
Ques. 2Jackson will be attending a professional conference in Vietnam. What should he do to try to enhance oral communication with his colleagues?
A) Assume that his colleagues will speak English well because it is so widely used around the world.
B) Learn how to speak Vietnamese fluently.
C) Assume that a yes, a nod, or a smile indicates comprehension.
D) Listen without interrupting.
Ques. 3If the attention-getter of a sales message does not introduce a product, _____.
A) the next paragraph should abruptly introduce the product.
B) the product should be introduced in the closing sentence of the message.
C) it should not be used in the message at all.
D) it should lead naturally to the introduction.
Ques. 4Which of the following is the most accurate statement about social networking among cultures?
A) Social networking tends to make introverts more extroverted.
B) In real life and online, we instinctively tend to gravitate toward people who seem similar to us.
C) The majority of networking experts agree that social media offer limited intercultural engagement.
D) Online environments make social presence and interpersonal contact easier for all people.
Ques. 5To get a reader's attention, you must:
A) not choose an unfamiliar anecdote.
B) not stress on the central selling point.
C) introduce a product only in the last sentence.
D) offer something new and fresh.
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