The writer of a long report that contains many ideas and sections will likely benefit from

The writer of a long report that contains many ideas and sections will likely benefit from
 a. the preparation of a planning outline.
  b. the development of a list of jargon to be included.
  c. the elimination of objective terms.
  d. All of the above.

Ques. 2

Organizing a message before writing it
 a. lengthens the time spent composing the message.
  b. ensures that ideas are presented clearly and logically.
  c. ensures that all ideas will receive equal emphasis.
  d. All of the above

Ques. 3

Communicating with and about others with the same kindness and fairness that you wish others to use when communicating with and about you is referred to as what?
 a. An inductive approach to communication
  b. A deductive approach to communication
  c. The golden rule of communication
  d. Adapting to audience's needs and concerns

Ques. 4

Christopher told his new employee that he developed a marketing campaign in his previous position. In fact, he actually was assigned to the marketing campaign after it was developed. Which ethical guideline did Christopher violate?
 a. The message should not embellish or exaggerate the facts.
  b. Ideas should be expressed clearly and understandably.
  c. Viewpoint should be supported with objective facts.
  d. No ethical guideline was violated.

Ques. 5

Which of the following statements is ethically questionable?
 a. Effective communication should reflect personal values and company standards of ethical conduct.
  b. Managers should be certain to distinguish their opinions from facts.
  c. Unpleasant ideas should be stated as tactfully as possible to preserve self-esteem of the reader.
  d. Facts can be exaggerated as long as the purpose of the message reflects the reader's best interest.

Ques. 6

An investment manager enthusiastically reports that his client's stock portfolio has experienced 24 percent growth but does not reveal that the stock market as a whole grew by 32 percent during the same period. Which of the following ethical guidelines has the investment manager ignored?
 a. Clear and understandable expression of the idea
  b. Honest and fair expression of the idea
  c. Tactful and pleasant expression of the idea
  d. Graphical support that communicates facts accurately

Ques. 7

Which of the following statements is MOST sender-centered?
 a. Congratulations on your new job with the sales department.
  b. I want to take this opportunity to offer my thanks for the service provided.
  c. Please send a copy of your annual report.
  d. All customers receive a discount with the coupon.