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rogers rogers
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6 years ago
Which is NOT a required step in perceptual mapping?
A) Select key criteria that effectively differentiate products or services in the industry.
B) Serve two segments with the same strategy.
C) Plot major competitors' products or services in the resultant matrix.
D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
E) Develop a marketing plan to position the company's products and services appropriately.
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AH173AH173
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6 years ago
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rogers Author
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#2
6 years ago
White Heavy Checkmark
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#3
6 years ago
Don't forget to rate the answer too
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