Top Posters
Since Sunday
s
3
3
d
3
s
2
c
2
G
2
y
2
t
2
2
k
2
j
2
e
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
dwilliams11 dwilliams11
wrote...
Go to Answer
Posts: 443
Rep: 16 0
5 years ago

Question 1.

Moving ________ carries risks.  The new brand can cannibalize core brand sales and lower the core brand's quality image.

• one way

• up-market

• down-market

• two ways

• none of the above

Question 2.

A product line can also be lengthened by adding more items within the present range.  There are several motives for line filling: ________, trying to satisfy dealers who complain about lost sales because of missing items in the line, trying to utilize excess capacity, and others.

• responding to sales-force demands

• reaching for incremental profits

• reaching for incremental capacity

• responding to consumer wishes

• responding to senior management wishes
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 76 times
1 Reply
Replies
Answer verified by a subject expert
emr21emr21
wrote...
#1
Posts: 373
Rep: 48 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

dwilliams11 Author
wrote...

5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
big_larry_samp
wrote...

Yesterday
Thank you, thank you, thank you!
macbookpro1
wrote...

2 hours ago
Just got PERFECT on my quiz
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1003 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 3048
  
 1031
  
 1034
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 405
Previous poll results: Should Ph.D.'s be addressed as doctors?