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A baked goods company asked focus group participants to first privately taste and rate the flavor of ...

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A baked goods company asked focus group participants to first privately taste and rate the flavor of ...

A baked goods company asked focus group participants to first privately taste and rate the flavor of the pastry on a number of characteristics and then discuss their reactions with other focus group participants. This is an example of ________.

▸ conducting product testing simultaneously

▸ conducting primary and secondary research concurrently

▸ conducting quantitative and qualitative research simultaneously

▸ conducting market tests and taste tests concurrently

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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