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riirkirir riirkirir
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________ is one of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process.

▸ Allocation of sufficient amounts for survey administration

▸ Stressing the importance of good questionnaire design in reducing these errors

▸ Stressing the importance of thorough validation

▸ Focusing on paying respondents and interviewers appropriately
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Marketing Research

Marketing Research


Edition: 9th
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jagpreetjagpreet
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riirkirir Author
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Brilliant ツ
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