Top Posters
Since Sunday
c
5
j
5
a
5
L
5
f
5
j
5
D
4
k
4
y
4
t
4
h
4
l
4
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
a8oobra a8oobra
wrote...
Go to Answer
Posts: 3806
Rep: 13 1
8 years ago
According to the famed father of Direct Marketing, Lester Wunderman, which of the following phrases reflects the marketing concept?
A) Marketing should be viewed as hunting and not gardening.
B) The supplier is king.
C) This is what I make, won't you please buy it?
D) This is what I want, won't you please make it?
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 131 times
3 Replies
Replies
Answer verified by a subject expert
magnasmagnas
wrote...
#1
Top Poster
Posts: 3806
Rep: 33 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

a8oobra Author
wrote...
#2
8 years ago
Thinking Face Makes sense, thank you
wrote...
#3
8 years ago
Thanks for the feedback
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  859 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 8488
  
 741
  
 1361
Your Opinion
Who will win the 2024 president election?
Votes: 8
Closes: November 4
Previous poll results: Which 'study break' activity do you find most distracting?