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Holidays, such as Mother's Day and Father's Day as celebrated in the United States, increase the sal

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Holidays, such as Mother's Day and Father's Day as celebrated in the United States, increase the sal

Holidays, such as Mother's Day and Father's Day as celebrated in the United States, increase the sale of candy, flowers, cards, and other gifts. Beatrice Foods runs Thanksgiving and Christmas ads for Reddi-Whip during November and December. Hershey promotes Hershey Kisses around Valentine's Day, Easter and other holidays. Marketers are using _____ in designing and marketing their products.
A) income segmentation
B) occasion segmentation
C) gender segmentation
D) benefits sought

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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