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a8oobra a8oobra
wrote...
Posts: 3806
8 years ago
Apple ran ads featuring real people who had recently switched from Microsoft Windows-based PCs to Macs. Apple is using a _____ style of advertising execution.
A) fantasy
B) lifestyle
C) testimonial evidence or endorsement
D) slice of life
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 153 times
3 Replies

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wrote...
8 years ago
C
a8oobra Author
wrote...
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
8 years ago
Good Slight Smile
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