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ikaro2k ikaro2k
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7 years ago
Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?
a. testimonial
b. lifestyle
c. comparative
d. unique selling proposition
e. slice of life
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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ikaro2k Author
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#2
6 years ago
Figured that was the answer
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