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a8oobra a8oobra
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9 years ago
In India, McDonald's serves chicken, fish, vegetable burgers, and the Maharaja Mac-two allmutton patties; the last has a special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun. McDonald's uses a(an) _____ strategy in India.
A) standardized marketing mix
B) differentiated product mix
C) adapted marketing mix
D) flexible standardized-product mix
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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9 years ago
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