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The training programs of both small and large marketing firms should incorporate three dimensions. ...

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The training programs of both small and large marketing firms should incorporate three dimensions. ...

The training programs of both small and large marketing firms should incorporate three dimensions. One of them is knowledge of the product line, company marketing strategies, territory information, and business trends. What are the other two?
A) knowledge of personal selling skills; in-field sales training with supervision
B) knowledge of personal selling skills; knowledge of self and others
C) knowledge of company policies, procedures and benefits; stress management
D) explanation of compensation methods; in-field sales training with supervision
E) attitudes toward the company, its products, and its customers; application of personal selling principles and practices

Textbook

Selling Today: Creating Customer Value

Edition: 13^th

Authors: Manning, Ahearne, Reece

Read 185 times

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nailat Author

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7 years ago

Thank you, this is exactly what I needed!

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Nicro

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7 years ago

glad you liked it

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