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normie normie
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In the 1930s, John Caples published Tested Advertising Methods, which discussed his theories about the pulling power of headlines. How did Caples' work change the style of advertising writing?
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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normie Author
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7 years ago
This concept was killing me, makes a lot more sense
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