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te3la te3la
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7 years ago
Which of the following refers to the rapid spread of a brand message on the Internet through a wide network of contacts?
A) brand parity
B) viral marketing
C) direct marketing
D) indirect marketing
E) brand stewardship
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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