________ is the process of making symbolic connections between a brand and characteristics, ...

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________ is the process of making symbolic connections between a brand and characteristics, ...

________ is the process of making symbolic connections between a brand and characteristics, qualities, or lifestyles that cue the brand's image and personality.
A) Association
B) Recognition
C) Comprehension
D) Resonance
E) Recall

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 225 times

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yam

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normie Author

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7 years ago

makes so much more sense now, thanks

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