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normie normie
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7 years ago
Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude, such as being ecologically minded consumers.
A) behavioral
B) cultural
C) niche
D) generational
E) social
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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