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dorean dorean
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7 years ago
What are the three criteria used in the Starch Readership Ad Study?
A) noticing the ad, associating the ad with the brand advertised, and involvement with the ad
B) involvement with the ad, discriminating the advertised brand from competitive brands, providing greater share of wallet to the advertised brand
C) involvement with the ad, shopping for the advertised product, loyalty to the advertised product
D) associating the ad with the brand advertised, shopping for the advertised product, loyalty to the advertised product
E) noticing the ad, shopping for the advertised product, loyalty to the advertised product
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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nice
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nice
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