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normie normie
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Posts: 1694
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7 years ago
Heavy users and brand-loyal buyers are usually a brand's most important customers, and they are the most difficult for competitors to switch away from a brand.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
wrote...
7 years ago
This concept was killing me, makes a lot more sense
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