Top Posters
Since Sunday
A
6
j
6
c
5
m
5
C
5
d
5
s
5
n
4
i
4
d
4
d
4
J
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
te3la te3la
wrote...
Go to Answer
Posts: 1737
Rep: 3 0
7 years ago
The initial research Mike conducted was used to identify women who are in the market for cereals with these benefits in terms of their characteristics, attitudes, interests, and motivation. What type of research did Mike conduct?
A) consumer insight research
B) evaluation research
C) message development research
D) marketing communication research
E) brand experience research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 140 times
2 Replies
Replies
Answer verified by a subject expert
yamyam
wrote...
#1
Top Poster
Posts: 645
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

te3la Author
wrote...
#2
7 years ago
Very grateful for this, thank you
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  728 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 371
  
 1609
  
 3525
Your Opinion
What's your favorite coffee beverage?
Votes: 299
Previous poll results: Where do you get your textbooks?