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debbyFlynn debbyFlynn
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7 years ago
Malaya Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market. The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents. Which of the following is it most important for Malaya to do before administering this questionnaire to a sample of the market?
A) examine the questionnaire for cultural distortions and insensitivities
B) make sure that the survey includes both open-end and closed-end questions
C) determine which type of research instrument to use
D) determine whether to focus on qualitative or experimental objectives
E) decide whether to focus on primary or secondary data
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Thank you, thank you, thank you!
Liarec
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Yesterday
Smart ... Thanks!
megan.xo
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2 hours ago
Just got PERFECT on my quiz
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