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debbyFlynn debbyFlynn
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7 years ago
Which of the following are objectives related to the connect facet of the Facets Model of Effects?
A) establish brand identity and associations
B) touch emotions and create feelings
C) create attention, awareness, interest, recognition and recall
D) change attitudes, create conviction and preference
E) deliver information and understanding
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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