Copy tests of headlines using two versions of the same ad are known as ________ tests.

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7 years ago

Copy tests of headlines using two versions of the same ad are known as ________ tests.

Copy tests of headlines using two versions of the same ad are known as ________ tests.
A) dual
B) end-run
C) split-run
D) direct
E) tag

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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This calls for a celebration Person Raising Both Hands in Celebration

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