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normie normie
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7 years ago
Based on the description of the Roaming Gnome commercials, Travelocity.com's objective for these ads is most likely to ________.
A) get the audience to become aware of and like the brand
B) increase market share among men and women ages 65 and older
C) provide how-to information about the Travelocity.com website
D) compare Travelocity with other online travel agencies
E) create an emotional pivot
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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