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normie normie
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7 years ago
In television, the percent of viewers watching a particular show based on the number of television sets that are on during that particular time slot is measured through ________.
A) share of audience
B) ratings
C) gross impressions
D) exposures
E) coverage
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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