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debbyFlynn debbyFlynn
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7 years ago
Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited to attend a weekend adventure with fellow Jeep owners. The purpose of this public relations tactic is to intensify Jeep owners' involvement with their vehicle and brand, a strategy known as a(n) ________.
A) shareholder strategy
B) change-agent strategy
C) involvement strategy
D) public communication campaign
E) public service strategy
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
Cdfields
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
7.prime7105
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2 hours ago
Thank you, thank you, thank you!
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