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normie normie
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Posts: 1694
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7 years ago
Which of the following is NOT a planning approach for creating global campaigns?
A) centrally conceived campaigns
B) bottom-up creativity
C) variations on central campaigns
D) top-down creativity
E) local initiative
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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