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Lumpoti Lumpoti
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7 years ago
The specific planning for focus groups begins with two simultaneous sets of activities. The first set relates to moderator selection while the second set relates to ________.
A) research timing
B) creation of the discussion guide
C) the research budget
D) group characteristics and facility selection
E) selection of a focus group facility
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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#3
7 years ago
Happy to help
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