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Diana55 Diana55
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7 years ago
The following two statements refer to response rate.

   I.    Suggestions for increasing the response rate in mail interviews include
      using incentives at appropriate levels and using advance notification.

   II.    A long, detailed screener is likely to increase response rate in mall intercept
      interviews.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
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