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Lumpoti Lumpoti
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7 years ago
The following two statements refer to the types of variables used in a segmentation study.

   I.    When conducting a segmentation study, demographics must always be used
      as a classification variable.

   II.    When conducting a segmentation study, psychographics must always be used
      as a descriptive variable.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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