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Diana55 Diana55
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7 years ago
Consider the two statements shown below.

   I.    Concept tests can be used to identify and then compare the strengths and
      weaknesses of alternative benefits or positionings.

   II.    Concept tests can be used to identify the strengths and weaknesses of
      alternative approaches to communicating a selected positioning.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
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