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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
_____ names are brand names created to evoke the positioning of a company or product rather than the product function or product experience.
a.   Evocative
b.   Experiential
c.   Functional
d.   Invented
e.   Realistic
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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