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All of the following correctly states McDonald's approach to standardization and adaptation of the ...

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All of the following correctly states McDonald's approach to standardization and adaptation of the ...

All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:
A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) McDonald's standardizes all product elements.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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