In paired comparison scaling, respondents allocate a constant sum of units, such as points, dollars, ...

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In paired comparison scaling, respondents allocate a constant sum of units, such as points, dollars, ...

In paired comparison scaling, respondents allocate a constant sum of units, such as points, dollars, or chips, among a set of alternatives according to some specified criterion.

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Basic Marketing Research

Edition: 4^th

Author: Malhotra

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