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DevonMaloy DevonMaloy
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7 years ago
How can the effectiveness of e-mail advertising campaigns be measured directly?
A) by reflecting the percentage of visitors who actually perform the marketer's desired action
B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed
C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails
D) by conducting online polls, starting online forums, and collecting user feedbacks
E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to
Textbook 
Information Systems Today: Managing the Digital World

Information Systems Today: Managing the Digital World


Edition: 8th
Authors:
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LitchLitch
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7 years ago
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DevonMaloy Author
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7 years ago
Thank you!
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