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chinka chinka
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7 years ago
In the TISSUE MINI CASE, Paper Queen measured the effectiveness of its advertising via the ________.
A) publicity effect
B) persuasion effect
C) sales effect
D) primacy effect
E) sleeper effect
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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7 years ago
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chinka Author
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7 years ago
Helped a lot
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This site is awesome
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this is exactly what I needed
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