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chinka chinka
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7 years ago
The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
A) attitude-toward-the-ad model
B) theory-of-reasoned-action model
C) trying-to-consume model
D) attitude-toward-object model
E) attitude-toward-behavior model
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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