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chinka chinka
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7 years ago
In the PUB MINI CASE, Sean feels comfortable perceiving The Celtic Knot as a genuine Irish pub because many of his friends believe the same thing. He is using ________ to affirm his attitude.
A) consistency over modality
B) consensus
C) consistency over time
D) distinctiveness
E) the central route to persuasion
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Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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