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elpkiosk elpkiosk
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7 years ago
From a marketer's perspective, ________ involves obtaining the desired result from using a particular product or service.
A) positive reinforcement
B) the central route to persuasion
C) copy testing
D) negative reinforcement
E) the peripheral route to persuasion
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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elpkiosk Author
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#2
7 years ago
Such a reliable source, thank YOU
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