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According to the Rokeach typology of cultural orientation, communications aimed at individuals who ...

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According to the Rokeach typology of cultural orientation, communications aimed at individuals who ...

According to the Rokeach typology of cultural orientation, communications aimed at individuals who have an interpersonal terminal value focus and moral instrumental values should emphasize ________.
A) conformity, caring for others, and social consciousness
B) concern for societal issues and intense conviction to advance such causes
C) one's sense of accomplishment, self-respect, and striving for a comfortable life and independence
D) helping others and the role of one's skills in doing so
E) moral inequity and its role in society

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Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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